Apple Will No Longer Report Hardware Sales Figures

Signaling that its the era of unit sales growth has come to an end, Apple this week said that it would be much less transparent about device sales.

“Starting with the [current] quarter, we will no longer be providing unit sales data for iPhone, iPad, and Mac,” Apple CFO Luca Maestri said during the call. “As we have stated many times, our objective is to make great products and services that enrich people’s lives, and to provide an unparalleled customer experience so that our users are highly satisfied, loyal and engaged.”

“As we accomplish these objectives, strong financial results follow,” he continued. “As demonstrated by our financial performance in recent years, the number of units sold in any 90-day period is not necessarily representative of the underlying strength of our business.”Read more..